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Joe Janes interviewed on KUOW about online reputation management

Is It possible to change what Google reveals about you? A  revealed that Seattle City Light hired a reputation management company, at taxpayer's expense, to improve their online reputation and that of their Chief Executive Officer Jorge Carrasco鈥檚 during his tenure. Associate Professor Joe Janes was interviewed by KUOW's Marcie Sillman on how it is possible to manage your reputation online and the ethics of doing so, especially by a public company.